Magic straps
Elastic strap system keeps cash secure and creates a simple “wow” effect at every presentation.
Magic leather wallet • concept store • global franchise
Sell a small product with a memorable magic moment.
PLAY WALLET by BROX is a handmade Italian leather wallet with a unique elastic strap system. A premium gift product designed for online sales, personalization and compact franchise retail.
Scroll
The product
It's all about magic.
Folding and closing money with a unique system brings a smile to every user, making the wallet a distinctive gift with instant demonstration value.
PremiumItalian calf leather
HandmadeProduced in Serbia
SlimW 8 cm × H 10.5 cm
Practical4 card compartments
How it works
The magic moment.
See how the unique elastic strap system instantly secures bills and creates the unforgettable PLAY WALLET experience.
Why it sells
A premium impulse gift with a live demonstration.
Personalization
Initials can be embossed on the spot, while corporate logos can be ordered with a dedicated embossing tool.
Gift packaging
Ready-to-gift box, bag and branded cards create a complete retail and online unboxing experience.
YELLOW • LIME • GREEN • TURQUOISE • BLUE • NAVY • PURPLE • ROSE • RED • COGNAC • BLACK • LIMITED EDITION •
Franchise opportunity
Launch PLAY WALLET in your country — online first, retail when ready.
Partners can buy the product and offer it through their own online channels, then scale into a branded franchise shop or kiosk in premium retail locations.
01
Online country partner
Start with a curated product stock, localized content and digital sales focused on gifts, personalization and corporate orders.
02
Corporate gifting
Offer branded wallets for companies, banks, loyalty programs and premium business events.
03
Franchise store
Open a compact concept store with display walls, personalization point and live product demonstration.
What the franchise concept can include
Brand identity, product assortment, packaging, retail presentation, online launch assets, store visual guidance and training for the magic demonstration.
Retail proof
Concept store model.
The existing PLAY WALLET concept store shows how the product works in a small premium retail format with strong visual identity, colorful display and gift packaging.
- Compact footprint for malls and high-street retail
- Personalization and live demo as sales drivers
- Premium display for standard and limited editions
B2B channel
Perfect corporate gift.
PLAY WALLET can become a premium branded gift for banks, travel programs, companies and events, with logo embossing and special packaging options.
Apply
Become a PLAY WALLET partner.
Send your market, planned sales channel and whether you are interested in online distribution, corporate gifting or opening a franchise store.